Privacy Policy

This privacy policy describes how LIQUIDKERATIN.COM (collectively “we”, “us” or “our”) handles your personal information.  ”Personal information” is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read this privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your personal information in accordance with our website. 
This privacy policy does not cover personal information that you submit on other websites, even if we communicate with you on those sites. As an example, if you post something on Facebook, Twitter, or YouTube, that information is governed by the privacy policies on those websites, and is not governed by this policy. 
We collect personal information from you when you browse or register on our site, place an order, subscribe to a newsletter, fill out a form or enter other information on our site, including your name, email address, mailing address, phone number, credit card information or other details to help you with your experience. We also use cookies, which automatically collect information about your activities on our website, as more particularly described below. 
We may use the personal information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways: 

  • To personalize your experience and to allow us to deliver the type of content and 
product offerings in which you are likely to be most interested. 
  • To allow us to better assist you in responding to your customer service requests. 

  • To contact you regarding contests, promotions, surveys or other site features. 

  • To quickly process your transactions and keep track of purchase history. 

  • To ask for ratings and reviews of services or products. 

  • To follow up with users after correspondence (via live chat, email or phone inquiries). 

  • For other legitimate business purposes, including the detection and prevention of fraud, 
to collect amounts owing to us or to maintain business records.

Unless permitted or required by law, we will obtain consent from you if we want to use your personal information for a purpose other than those stated in this privacy policy, at the time of collection, or in the terms and conditions of a specific product, service, program, contest or promotion you signed up for, participated in or purchased.  Unless we determine that we require an additional consent for specific products, services, programs, contests or promotions, you agree and consent that as a provider of personal information, we may collect, use, share or otherwise process your personal information in accordance with this privacy policy. To withdraw this consent, you can contact us as described below. 
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible. 
We use regular Malware Scanning. 
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep your personal information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology. 
We implement a variety of security measures when you place an order to maintain the safety of your personal information. 
All transactions are processed through a gateway provider and are not stored or processed on our servers. 
While we attempt to protect the personal information in our possession, no security system is perfect and we cannot promise that your personal information will remain secure in all circumstances. 
Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may use trusted third-party services that track this non-specific aggregate data on our behalf. 
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You can do this through your browser (like Safari, Chrome or Firefox) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies. 
We do not sell, trade, or otherwise transfer your personal information to outside parties except in accordance with applicable laws and regulations and unless we provide you with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this personal information confidential. We may also share information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety. 
Information other than personal information may be provided to other parties for marketing, advertising, or other uses. 
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites. 
We use Google AdSense Advertising on our website. 
Google's advertising requirements are summarized by Google's Advertising Principles, which are designed to provide a positive experience for users and are available here. 
Google, as a third-party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables them to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy. 
We have implemented the following: 

  • Remarketing with Google AdSense 

  • Google Display Network Impression Reporting 

  • Demographics and Interests Reporting 

  • DoubleClick Platform Integration 

We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website. 
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt-out by visiting the Network Advertising initiative opt-out page, or permanently using the Google Analytics Opt-Out Browser add-on. 

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place. 

We do not allow third-party behavioral tracking. 

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting “personally identifiable information” from California consumers to post a conspicuous privacy policy on its website clearly stating the information being collected and those individuals with whom it is being shared, and to comply with this policy. See more at: 
According to CalOPPA we agree to the following: 

  • It is possible to visit our site anonymously. 

  • This privacy policy will always be accessible from our home page. 

  • Our privacy policy link includes the word 'privacy' and can be easily be found on the 
page specified above. 

You may change your personal information by contacting us at the email address or phone number listed below, or by logging into your account. 

When it comes to the collection of personal information from children under 13, COPPA puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online. 
We comply with COPPA do not specifically market to children under the age of 13. 

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information. 
In compliance with the Fair Information Practice Principles, should a data breach occur, we will notify you within seven business days of such breach. 
We also agree to the Individual Redress Principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors. 

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. 
We collect your email address in order to: 

  • Send you emails you have signed up for 

  • Notify you of your purchases 

  • Notify you of the shipping of your purchases 

  • Contact you for any other purposes as outlined above under “How do we use your 
personal information?” 

 In accordance with CANSPAM, we agree to: 

  • Honor opt-out requests promptly. 

  • Monitor what others are doing on our behalf. 

  • Not use false or misleading header information. 

  • Not use deceptive subject lines. 

 If at any time you would like to unsubscribe from receiving future emails, there are two options: 

  • You may unsubscribe using the ‘Unsubscribe’ feature on the last email you received 
  • You can email us at *protected email* and we 
will promptly remove you from ALL correspondence. 

We may revise this policy from time to time. You should review our privacy policy periodically so that you keep up-to-date on our most current practices. We will note the effective date of the latest version at the end of each policy. 

If there are any questions regarding this privacy policy you may contact us using the information below. 

Privacy Officer